The Pureprofile vision is to deliver more value from the world’s information. Its research division delivers rich insights into real human behaviour and provides the Why behind the What through ResTech and SaaS solutions. The PPL digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies. PPL build in depth profiles of consumers via its proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences…
something seems to be gelling, and PPL has lifted, to all of 3c, but the direction is up. Market Cap now $30 million..
Recent product developments at the company included global expansion and partnership with Flybuys has helped to boost panel numbers and lift survey complete numbers.
In late April 2021, Pureprofile Perks, an exclusive survey platform for members of Flybuys, the largest loyalty club in Australia, began. Pureprofile revenue and profitability have improved significantly as a result of the platforms increased project and survey completion volumes. In Q4 FY21, a new Pureprofile Perks panellist joined every 5 minutes, 27 million Flybuys points were earned, and 95,000 surveys were completed.
The company has commenced planning and development for the establishment of new panels in Europe and Asia, which are expected to drive further revenue and profit growth in FY22.
For the quarter, Pureprofile reported an 87 percent increase in EBITDA, a 58 percent increase in revenue, and growth across all product platforms on pcp. In comparison to pcp, SaaS Platform revenue increased by 119 percent to $1.1 million.
Pureprofile CEO Martin Filz said : Q4 is the best growth quarter we have seen in the company history, closing out a great 2021 financial year. With great results across each business area an engaged and motivated workforce, very favourable customer feedback, and another positive cash flow quarter to end the year. We expect strong demand to continue. As the world moves toward a brighter future, we are seeing marked shifts in consumer preferences and attitudes in the wake of the pandemic.