Paramount Ad Chief John Halley Embraces The “Refreshing Practicality” Of Pitching Upfront Buyers As Corporate Intrigue Swirls
Paramount Advertising President John Halley was preparing to preside over an upfront pitch to Publicis, one of the four major holding companies in the ad business, when big news crossed the wire. Bob Bakish was officially out as CEO of Paramount Global. Much of the reason that the 27-year company veteran lost favor with board […]
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