McDonald's slammed for ripping off customers as 'shrinkflation' ruins a fan favorite
By EMMA SALETTA,
McDonald's is being ripped apart on social media over a viral TikTok video.
A customer has caused a frenzy online after posting a clip of her Filet-O-Fish sandwich, accusing the fast food giant of shrinkflation.
Shrinkflation is when products shrink in size or quantity while the price remains the same or even increases.
'Just ridiculous @McDonald's Corporate do better! Why are prices going up but the food is getting smaller. I'm confused,' the customer, known as andymachiavelli on TikTok, captioned her video.
TikTokers called the sandwich a 'fish slider' or 'fish filet jr,' with some claiming the sandwiches 'get smaller every week.'
Several X users also chimed in, with one saying customers are being 'robbed.' Others blamed tariffs for the 'ridiculous' filet size, claiming it will turn into a 'fish nugget on a dinner roll' one day.
'McDonald's chops the fish down to slider size while prices climb higher than rent. Americans deserve FOOD not crumbs, shrinkflation is theft served with fries,' an X user claimed.
The social media backlash comes after customers were outraged over the implementation of sauce limits in some stores.
A customer has caused a frenzy online after posting a clip of her Filet-O-Fish sandwich
The fast food chain was ripped apart on social media for its portion sizes
A Reddit user was stunned last month to see this written at a drive-thru window: Four and six-pieces get one sauce, 10-pieces comes with two sauces, 20-pieces comes with three and a 40-piece box comes with a selection of four. Any extra sauces come with a charge.
The rule has been 'getting out of hand' in the eyes of some customers — even though it is not 'a universal policy.'
The sauce and sandwich frustration adds on to the anger felt from customers who have claimed menu items have skyrocketed in price.
McDonald's loyalists claimed the chain's famous $5 meal deal jumped in price, allegedly costing $7 in less than a month at some locations.
The four-item meal deal launched in May last year and quickly sparked copycat offers from Burger King and Wendy's.
It was introduced to counter growing frustration among Americans at soaring fast food prices, with a $17 Big Mac becoming the poster child for soaring burger costs.
Following the fury, McDonald's promised its customers it would keep the prices of eight popular combo meals 15 percent lower than if the items were purchased separately. The deal will take effect next year.
'Customers are telling us they need more of the everyday value and affordability that defines the McDonald's brand,' said Joe Erlinger, head of McDonald's US business.
McDonald's has also been under fire for the prices of its menu items
Social media users have noticed McDonald's stores implementing sauce policies
McDonald's has promised to bring more value deals and affordability
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Despite the shrinkflation claims, McDonald's has kept customers satisfied through other changes such as extending operating hours and bringing back its beloved Snack Wraps.
Its also implementing AI technology in thousands of restaurants and plans to open 900 US locations by the end of 2027.
Outside of the fast food industry, Redditors claimed Chili's 'tiny a** portions' of quesadillas were an example of shrinkflation.
Customers compared the quesadillas to food for children and mini pancakes.
Chili's has pulled off what some say is 'the best restaurant comeback of all time' in recent months.
However, social media has been accusing the restaurant chain of shrinkflation for at least a year.
Other restaurant chains, including Chipotle, have been accused of shrinking portion sizes. Some accusations have even ended in lawsuits.
A New York resident sued Arby's last December — claiming the chain shrunk its fry and beverage sizes without changing prices or informing customers. The lawsuit is still ongoing.
In April, a customer also sued The Cheesecake Factory, alleging the chain shrunk its cake slices.
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