Domino’s confirms it’s axed popular pizza from all UK sites after launch five years ago
Plus, why are products axed from restaurants
Nicole Cherruault
DOMINO'S has removed a popular pizza from all its UK locations just five years after it launched.
The fast food chain dropped the fan-favourite in a bid to improve and "refine" its menu, bosses said.
Domino's vegan pizza in a box.
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Domino’s Pizza Vegan is no longer available to orderCredit: Domino's Pizza
Customers can no longer buy the vegan pizzas which launched across sites in the UK in 2020.
Unhappy diners jumped online to share their disappointment, with one calling the axe a massive "shame".
Another called the move "really disappointing" and said they only discovered the vegan items had been ditched when trying to order online in the last few weeks.
Domino's has since confirmed the vegan options have been pulled from menus while the firm "refines" and "updates" its offering.
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A spokesperson said: “At Domino’s, we’re always tuning into what our customers want and updating our menu accordingly.
"As part of this ongoing process, we’re refining our plant-based pizza selection to spotlight the fan favourites that keep our customers coming back.
"We remain committed to offering a tasty range of vegan options that caters to all tastes and preferences, making sure our customers always have plenty of delicious choices to enjoy.”
This comes just days after the pizza firm cut the much-loved Ultimate Chicken Mexicana Pizza from its menu.
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The menu option combined spiced pulled chicken, juicy tomatoes, crunchy onions, spicy jalapenos and green and red peppers, topped with a spiced mayo drizzle.
A spokesperson said: "The incredibly popular Ultimate Chicken Mexicana Pizza has been removed from the national Domino’s menu.
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"Despite its popularity, we’re always looking to make room for more deliciousness.
"In this case, it’s to welcome the return of our Double Choc Caramel Cookies as well as another exciting product we’ll be revealing next week."
News the pizza had been dropped from menus left many distraught.
One asked: "Hi, have you discontinued The Ultimate Chicken Mexicana pizza?
"Was my favourite and hope it comes back."
Another said: "That new Ultimate Chicken Mexicana looks banging."
Meanwhile, another commented: "The new Ultimate Chicken Mexicana is quite good tbf."
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.They often say that this is down to the changing tastes of customers.There are several reasons why this could be done.For example, government regulation, like the "sugar tax," forces firms to change their recipes.Some manufacturers might choose to tweak ingredients to cut costs.They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.For example, Tango Cherry disappeared from shelves in 2018.It has recently returned after six years away but as a sugar-free version.Fanta removed sweetener from its sugar-free alternative earlier this year.Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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