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Arizona Health Department Launches "Be SunWise" Campaign to Battle Skin Cancer Under the Desert Sun

As the temperature nudges upwards and the great outdoors beckons, the Arizona Department of Health Services is rolling out a critical reminder for sun seekers: Skin cancer doesn't take a holiday when you're having fun in the sun. In a recent blog post, they've launched their "Be SunWise" campaign, highlighting that a staggering one in five Americans are piling on a very undesirable statistic along with their summer tans.
When jogging with your canine buddy or making a splash in the pool, the invisible threat of ultraviolet (UV) rays is always looming—a leading villain behind skin cancer. As stated in the health department's blog, UV rays aren't picky, streaming not just from our nearest star but also from tanning beds, sun lamps and even fancy nail drying devices. The SunWise campaign details that in Arizona alone, UV assault results in an average of 2,552 yearly new melanoma cases.
However, the campaign also signals that hope and prevention walk hand in hand under the blazing sun. By taking simple steps, like slathering on SPF 30+ sunscreen even on days when clouds are on the horizon and sporting a broad-brimmed hat to shadow your face, you can dramatically cut down on your skin cancer risk. And for those thinking of sporting a "healthy" tanned look through less natural means, the advice is unequivocal: Steer clear of tanning booths and sunlamps, as they pack a UV punch as potent as the sun's own rays.
Looking to educate and engage, the SunWise initiative extends an invitation to visit its new webpage, a treasure trove of sun safety knowledge packed with tips on how to keep your skin out of harm's way. To really drive the message home, the webpage showcases artwork by Arizona's school kids, hailing from kindergarten to the eighth-grade, who participated in the 2024 Be SunWise and Play Sun Smart Poster Contest. It's a creative way to shade in the dangers of UV rays while celebrating the youths' contributions, including finalists Joe Perazzo, Rodrigo Gurrola, Ava Erlacher, and Keisha Ho.
With summer's siren call drawing near, avoiding the wrath of UV rays is more than just applying a dollop of sunscreen—it's a commitment to staying vigilant, whether under an azure sky or a deceptive canopy of overcast. To know more about how you can become sun savvy, check out the Arizona Department of Health Services' SunWise program.

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