Genpact (G) Buys Up Hoodoo Digital to Boost Experience Business


Genpact Limited G yesterday announced its acquisition of digital experience consultancy, Hoodoo Digital, for an undisclosed amount.

Founded in 2017, Utah-based Hoodoo Digital is currently a Platinum-level Adobe solution partner and is deeply experienced in generating innovative customer experiences for companies across various industries.

The acquisition scales up Genpact’s experience business, Rightpoint, which the company acquired back in 2019. It is a part of Genpact’s bid to integrate process innovation and experience, and support clients’ end-to-end digital transformation efforts. The buyout now makes Rightpoint a Platinum Partner in the Adobe Solution Partner Program.

Addition of Hoodoo Digital significantly boosts Rightpoint’s capabilities in supporting clients’ content, commerce and marketing operation management processes.

“Hoodoo Digital’s deep knowledge of Adobe solutions is a critical unlock to advance Rightpoint’s leadership in delivering superior experience-led transformation,” said Ron Shamah, chief executive officer, Rightpoint.

We observe that Genpact has had an impressive run on the bourses over the past year. The company’s shares appreciated 30.1%, outperforming the 28.9% rise of the Zacks S&P 500 composite.

Genpact Limited Price Genpact Limited Price

Genpact Limited price | Genpact Limited Quote

Other Stocks to Consider

Genpact currently carries a Zacks Rank #3 (Hold).

Investor interested in the broader Zacks Business Services sector can also consider stocks like Avis Budget CAR, Cross Country Healthcare CCRN and CRA International CRAI.

Avis Budget has an expected revenue growth rate of around 69.8% for the current year. CAR has a trailing four-quarter earnings surprise of 76.9%, on average.

Avis Budget’s shares have surged 448.4% in the past year. It has a long-term earnings growth of 18.8%. CAR sports a Zacks #1 Rank (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Cross Country Healthcare has an expected revenue growth rate of around 94% for the current fiscal year. CCRN has a trailing four-quarter earnings surprise of 75%, on average.

Cross Country Healthcare’s shares have surged 185% in the past year. It has a long-term earnings growth of 21.5%. CCRN sport a Zacks #1 Rank.

CRA International  has an expected revenue growth rate of around 12% for the current year. It has a trailing four-quarter earnings surprise of 51%, on average.

CRA International’s shares have surged 71% in the past year. It has a long-term earnings growth of 15.5%. CRAI carries a Zacks #2 (Buy) Rank.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.




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